Early-stage
innovation experts
Real world innovation success stories
We use the neuroscience of creativity to transform the odds of innovation success, exploring the non-obvious to create real world innovation success stories.
Real world innovation success stories
We use the neuroscience of creativity to transform the odds of innovation success, exploring the non-obvious to create real world innovation success stories.
Escaping business as usual thinking
If you are drowning in obvious and uninspiring ideas (or wacky, off-strategy ideas) and have an appetite for escaping business as usual thinking.
The challenges we help solve
Breaking free from inward-looking, obvious ideas, including through smarter use of AI tools
Innovating disruptively inspired by the outside world
Innovating at speed with agile consumer test-and-learn approaches
Engaging teams for better innovation and ownership
Building a team’s creativity and innovation mindset
Harnessing AI to enhance human creativity and accelerate breakthrough thinking
How the neuroscience of creativity makes us more effective
We deploy the right approach for your project using our leading edge toolkits
8Inno Think Tank
Creative exploration of innovation whitespaces to get to strategic innovation territories.
8Inno Hothouses
Immersive innovation hothouses to disrupt group thinking and unlock fresh solutions for strategic challenges.
8Inno Sprint
Lean co-creation innovation sprints to get to breakthrough ideas and roadmaps.
Results
Here are some examples of the kinds of results we get clients to
Best ever concept testing results
Working with a global
wellness brand we got them to their best ever concept testing results.
€25m CAPEX Investment
Based on our innovation work, a CPG got board-level capex sign-off for investment.
Gen Z Business Strategy
We co-created the Gen Z Business Strategy for a high ambition global skincare brand to drive relevance and growth.
Embedding a new innovation culture
A bank brought alive their social purpose and embedded a new, more agile, innovation culture.
The brands our teams work with on innovation challenges
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What our clients say
‘The innovation project conducted by Coral and her team was exemplary setting a new benchmark in my professional experience.
Meticulous preparation, full participant engagement, fostered a vibrant atmosphere of creativity and collaboration. Coral‘s team provided exceptional support throughout the entire process, from initial stimulus to consumer validation, truly embodying the essence of partnership.
Innovation Director
Global Pharmaceutical Company
What our clients say
‘I am impressed by the exceptional end-to-end partnership with strong front-end innovation capabilities demonstrated by 8 Innovation.
Their genuine consumer-centric approach, along with impressive speed and agility, consistently delivers transformative results.‘
Global Brand Director
Global Consumer Health Company
What our clients say
‘The best innovation project I have ever been part of!
Extremely inspiring, from immersion in the challenge, to ideation and developing and iterating concepts.
Country Director
CPG Company
What our clients say
‘8 Innovation provided us with an innovative platform to envision innovative ideas. With 8 Innovation’s strategic leadership, we were able to properly translate business challenges into actionable strategic innovation spaces.
As a result, the team was just simply amazed of how many new ideas we were able to magically come up with using their innovative frameworks that stretched our thinking beyond our usual category box. The results speak for themselves! I am just grateful we found 8 Innovation to help us on this journey.
Global Brand Lead
Global Consumer Health Company
What our clients say
‘8 Innovation are a great antidote to the innovation sausage machine.
Reaching further out for solutions and inspiration is a passion for Coral - she makes it her mission to explore new worlds, creating a learning experience that is stretching, relevant and fun to work together on.’
Global Brand Lead
Global Consumer Health Company
Our manifesto
The Neuroscience of Creativity
We turn the science of creativity into practical approaches for smarter innovation. Our 5 Cs – Cognitive Focus, Cycles of Deep Thinking, Creative Flow, Challenging Reality and Courageous Choices – are a catalyst for teams to sharpen the brief, think more deeply, move beyond obvious answers and unlock braver thinking.
Number 8 Wire Pragmatism
We bring a Number 8 wire mentality to innovation: resourceful, ingenious and allergic to overcomplication. We cut through bland process, innovation theatre and jazz-hands creativity to keep things real, with smarter approaches and real momentum to help you escape innovation fatigue.
Authentic Results
We care about ideas that survive in the real world and drive business impact. Whether you’re building a new innovation pipeline, challenging inward-looking strategic thinking or shaping a new innovation culture, we will get you to on-strategy breakthroughs with the evidence, energy and commercial potential to land.
A bit about us
I’m an early-stage innovation expert, author of The Breakthrough Brain, and a catalyst for smarter, more strategic innovation.
I help teams escape business-as-usual thinking and get to bigger ideas that land, using the neuroscience of creativity in a way that is practical, energising and commercially useful.
My approach is also shaped by my New Zealand number 8 wire mentality: creative problem-solving that is resourceful, pragmatic and straight-talking.
That is why I’m on a crusade against innovation that promises the world and delivers very little — whether that is bland, tick-box processes or zany ideas that would never survive in the boardroom.
At 8 Innovation, we bring together hand-picked strategists, insight specialists, problem-solvers, co-creators, content creators and designers to help teams create innovation that improves people’s lives and drives business growth.
Fed up with innovation that does not deliver? Let’s talk.
Email us at coral@8Innovation.com or connect with me on LinkedIn
* At 8 Innovation our approach is inspired by the 'Number 8 wire mentality’ which refers to the ability to solve problems in an ingenious, resourceful and pragmatic way. The phrase originates in the New Zealand farming sector, referring to no. 8 gauge fencing wire which has been used to not only build fences but also solve a myriad of problems. Necessity is the mother of invention!
Hi, I’m Coral, the founder of 8 Innovation.
Email us at coral@8Innovation.com or connect with me on LinkedIn
Email me at coral@8Innovation.com or connect with me on LinkedIn
© 8 Innovation 2026